BrandStar was founded by Mark Alfieri and Doug Campbell with a simple belief: that great stories-told with heart and strategy-could connect people to brands in ways traditional advertising never could.
What began as O2 Media in 1994 quickly became a pioneer in branded entertainment, producing national TV programming like The Balancing Act and Designing Spaces. These early shows redefined content marketing: informative, human-centered, and built around real value.
Even back then, our purpose was clear: Tell stories that matter-and use them to positively impact people’s lives.
Today, BrandStar is more than a media company. We’ve grown into a vertically integrated ecosystem that blends marketing strategy, creative production, media innovation, and performance-all under one roof.
From national broadcast to digital-first storytelling, our capabilities serve one mission: Connecting people with brands to do life better.
Operating out of one of the largest studios in South Florida, our team of 280+ makers, marketers, producers, and storytellers brings decades of experience-and a shared belief in using creativity to drive growth and make a difference.
full-time creatives, strategists, and innovators
of Fortune 500 brands have worked with us
U.S. households reached through content
branded campaigns, productions, and launches
At BrandStar, leadership isn’t just about scale-it’s about vision, impact, and a long-term commitment to bettering lives through our work.
Guided by our founder and CEO Mark Alfieri, our team continues to evolve with purpose-expanding what’s possible for our partners, our people, and the stories we tell.
We carry that spirit forward through BrandStar Cares, our philanthropic initiative focused on purpose-driven partnerships and giving back to the communities we serve.
At BrandStar, we don’t just market-we move. We exist to connect people with brands to do life better, and to positively impact people’s lives through every story we tell, solution we build, and experience we create.
That’s not just a tagline-it’s our guiding principle.
Whether you’re launching a new product, reinventing your message, or exploring how to better connect with your audience-we’re here for it.
Take a virtual tour of our space or schedule a walkthrough with our team. We’d love to listen, collaborate, and co-create something meaningful-with you.
This is where it all comes together.
Our Deerfield Beach headquarters is the heart of BrandStar-where strategy, creativity, and execution meet under one roof. It’s home base for our leadership, operations, and creative teams—and where big ideas turn into bigger realities.
PR power meets cultural influence.
Our Miami office is home to Kreps PR & Marketing, a powerhouse team blending strategic communications with deep media relationships. From reputation management to earned media and influencer campaigns, this is where visibility gets results.
Lights. Camera. BrandStar.
Located in Hollywood, FL, our fully equipped production studio is where stories come to life. From live shows to branded content to commercial-grade filming, we turn business goals into cinematic moments that move people—and markets.
Lights. Camera. BrandStar.
Located in Hollywood, FL, our fully equipped production studio is where stories come to life. From live shows to branded content to commercial-grade filming, we turn business goals into cinematic moments that move people—and markets.
Lights. Camera. BrandStar.
Located in Hollywood, FL, our fully equipped production studio is where stories come to life. From live shows to branded content to commercial-grade filming, we turn business goals into cinematic moments that move people—and markets.
Lights. Camera. BrandStar.
Located in Hollywood, FL, our fully equipped production studio is where stories come to life. From live shows to branded content to commercial-grade filming, we turn business goals into cinematic moments that move people—and markets.
